An Introduction to Positioning

What exactly is positioning? It’s not as well understood as you might think. If I put a dozen senior marketers in a room together and asked them to define positioning, you are likely to get a dozen different answers. It turns out we still need positioning 101....

My Positioning Book, Obviously Awesome, Launches Today

My book on product positioning launches today! I’m really happy to finally get this book into people’s hands The book took me 2 years to write but it’s been decades in the making. The idea goes back to when I was a new Engineering grad working at a...

Pin It on Pinterest