My Positioning Book, Obviously Awesome, Launches Today

My book on product positioning launches today! I’m really happy to finally get this book into people’s hands The book took me 2 years to write but it’s been decades in the making. The idea goes back to when I was a new Engineering grad working at a...

What is Positioning and why should you care?

I describe myself as a positioning expert when people ask me what I do. This usually prompts the question “What exactly do you mean by positioning?” You aren’t alone if you aren’t totally clear what positioning is all about – even senior marketers struggle to define...

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