A Practical Positioning Book for Entrepreneurs and Marketers

Obviously Awesome Positioning Book

We Don’t Buy What We Don’t Understand

Your product is going to change the world, there’s just one small problem. Customers just don’t get it. Coming soon – the only practical positioning book for Entrepreneurs, Marketers, Salespeople and Product folk that teaches you how to make your awesomeness obvious. This book will teach you how to:

  • Identify and break out of a weak “Default product positioning” that’s holding back sales
  • Shift Market Context to make the awesomeness of your offering obvious
  • Harness Market Forces to work for you instead of against you
  • Capture the imagination of customers, even in crowded (and sometimes boring) markets

Coming early 2019! Sign up to receive early access and special pre-release goodies.

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