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The positioning classic! Over 100,000 copies sold!

You Know Your Product is Awesome - But Does Anybody Else?

Obviously Awesome is THE book on how to get positioning done so your product can stand out and shine. The newly updated and expanded edition expands on April's proven, step-by-step process that has been successfully used by hundreds of growing B2B technology companies. Discover your product's "secret sauce" and sell it to those who crave it.
Available at:
Order Yours Today!
Early reviews from readers:
View all reviews on Amazon →
“April Dunford doesn’t just teach positioning—she rewires how you think about it.”
Bobby Moesta
Co-Founder & President of The Re-Wired Group, & Co-Creator of the Jobs to Be Done theory
“April Dunford’s positioning methodology is deceptively simple—and incredibly effective. I’ve used it at both Google and IBM, and it works."
Bruno Aziza
Group VP of Software (Data, AI, Automation, & Security) at IBM
"If you're a B2B marketer and you haven't read April Dunford's books, where have you been?"
Bryan Sise
VP of Product & Customer Marketing, Checkr
Subscribe to get the workbook for free!
Subscribe to my weekly-ish newsletter where we deep dive into all things positioning. You will receive the combined 12-page workbook for both Obviously Awesome and Sales Pitch including the Positioning Canvas and the Sales Pitch Storyboard. Unsubscribe anytime.
NEW BOOK ALERT!

A Systematic Way to Build a Sales Pitch That Wins.

Say goodbye to boring, ineffective product walkthroughs. Sales Pitch guides you through an eight-step sales pitch structure the helps you stand out and win business. Building on the concepts of the bestselling book, Obviously Awesome, Sales Pitch will give your sales reps a story that makes your product shine.
Available at:
Available at:
Early reviews from readers:
View all reviews on Amazon →
"I have gifted Obvious Awesome to many people, and I will be doing the same for Sales Pitch."
Abhinav Asthana
Co-Founder & CEO, Postman
"If you're going to read a sales book, read this one."
Lindsay Padrino
SVP of Strategy & Business operations, Skillsoft
"Sales Pitch is chock-full of practical, real-world advice on how to use a story to sell."
Bruno Aziza
Head of Data & Analytics, Google Cloud
Subscribe to get the workbook for free!
Subscribe to my weekly-ish newsletter where we deep dive into all things positioning. You will receive the combined 12-page workbook for both Obviously Awesome and Sales Pitch including the Positioning Canvas and the Sales Pitch Storyboard. Unsubscribe anytime.
© 2023 April Dunford. All rights reserved.
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01
How to break positioning down into five component pieces.
02
How the component pieces relate to each other and why that matters.
03
How to determine your product’s unique value.
04
How to choose the best market for your product, including three styles of positioning.
05
How to leverage market trends to help close more business right now.
Obviously Awesome - what you will learn.
You know your product is awesome—but does anybody else?
Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of filling in the blanks on an old-school positioning statement. Positioning is the foundation of everything we do in marketing and sales. It forms the backbone of our go-to-market strategy. Yet we don’t have a defined methodology for DOING it. At least we didn’t until now.

Obviously Awesome goes beyond teaching you what positioning is and why you should care. It gives you a step by step process that any startup can follow to position their product, service or company. This book will teach you how to find your product’s “secret sauce” and then sell that sauce to those who crave it.
Order yours today!