POSITIONING THAT CLICKS WITH CUSTOMERS

HOW TO TAKE CUSTOMERS FROM “WHAT?” TO “WOW!”

WE WILL NOT BUY WHAT WE DO NOT UNDERSTAND

Prospects are drowning in a sea of innovations, with each new product claiming to be uniquely valuable. How can we help prospects grasp something they have never seen before? A globally recognized positioning consultant, companies work with me to ensure the magic of their innovations is obvious to their customers.

Keynote Speaker

I speak globally to marketers, entrepreneurs, innovation teams and salespeople about positioning for innovative products. My talks rely on storytelling, humour and case studies from my experience across 6 successful startups and 16 product launches. Your audience will laugh, learn and leave with a practical positioning framework that gets results

Consultant

As a positioning consultant, I teach a practical methodology that makes your product value shine. In as little as 2 days, I can equip your team with a deep understanding of Positioning and a Playbook to make even the most complex product, obviously awesome. I work with executives at growth-stage startups and marketing or product teams at large organizations
April’s talk was the best of our conference. She’s energetic, smart and very funny. The crowd loved her. Dev Basu

CEO, Powered by Search

Nobody knows more about how to position a tech product than April Dunford. Her broad and deep experience has given her a really unique perspective on what works and what doesn’t across a range of products, industries and markets. David McIninch

VP Marketing, Jobber

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