I help B2B tech companies hone their positioning and build a sales pitch that boosts revenue.

My goal is to make sure your best-fit prospects intuitively understand and love your products.

I’ve worked with fast-growing companies worldwide, helping them get clarity on exactly how and why they win in the market, and where to focus their marketing and sales efforts. Through my facilitated workshops, I can get your entire team aligned around your best positioning and a killer sales pitch that delivers a consistent, clear story that wins more business.

The Positioning + Sales Pitch Workshop.

This is my flagship workshop designed to help align your executive team around your best positioning, and a sales pitch that accelerates revenue. This is a facilitated three-day workshop where we develop each of the five component pieces of your positioning and translate that positioning into a sales pitch that makes a clear, compelling case for why a prospect should choose you.

This workshop has earned rave reviews from companies ranging from Series A startups to global technology giants. Do you have a smart, opinionated team that just can't agree on why customers choose you? Does your marketing message tell a different story than your sales pitch? Have you spent months trying to develop a clear compelling answer to the question - 'Why pick you over the alternatives?' This workshop is the answer.

Workshop Pricing:

$65K - $80K

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Need something special?

I've done special sessions with companies, including full or half-day training for marketing and product teams or specialized workshops to solve a particular marketing or sales pitch problem. If you have a specialized request, I'd love to chat about it.

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April's approach helped our leadership team and sales and marketing team align around our differentiated value for the first time - finally moving from a feature focus.

Lindsey Padrino

SVP, Strategy & Business Operations, Skillsoft

As CEO one of the most important jobs is to help articulate your company’s point of view into a compelling story. We went on this journey with April and it transformed our business.

Fredrik Skantze

CEO & Co-Founder, Funnel

CHALLENGE ONE:

Customers are unable to easily understand the unique strengths of your offerings.

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CHALLENGE TWO:

You're frequently losing out to competitors with clearly inferior product offerings.

CHALLENGE THREE:

Existing customers love your product, but new prospects are reluctant to try it.

Positioning Workshop for Startups

(In-Person or Virtual)

This workshop is a facilitated exercise that helps you and your executive team get clarity and alignment around your best positioning. As a group, we work through each component piece of positioning for your product or company using my structured methodology. Once we have the component pieces of positioning, we will translate them into a “sales narrative” that clearly communicates your value to your best-fit prospects. This workshop isn’t for every startup, but for the right ones, it’s a game-changer. The best way to determine if this workshop is a fit for your company is to have a conversation about where you are struggling and where I might be able to help.

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The Positioning Class for Larger Tech Companies

For companies with larger marketing and product teams, I run a half-day positioning course designed to up-level your team's skills. In this session, I give a deep-dive into my positioning methodology, how larger companies can use it, and common mistakes or roadblocks that teams encounter. This class can be a lecture, a fireside chat, a series of breakouts, or any combination of those. These sessions can be delivered virtually or in-person. Contact me to find out more about how this might work for your team.

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Custom Consulting Engagements

Companies with unique positioning challenges can engage me in several different ways. I’ve worked with companies wrestling with positioning a recent acquisition or divestiture, how to respond to a sudden, unexpected market shift, or adjusting to a strong new entrant into a market. Special problems sometimes require special solutions. If your company is wrestling with an unusual positioning challenge, I’d love to see if there is a way I can help.

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The Positioning + Sales Pitch Workshop.

Workshop Pricing:

$65K - $80K

Workshops designed for any size company or organization:

For
Startups

$50,000

For
Enterprise

$80,000

Need something special?

The Positioning + Sales Pitch Workshop.

Workshop Pricing:

$65K - $80K

Workshops designed for any size company or organization:

ForStartups

$50,000

ForEnterprise

$80,000

Need something special?

For
Startups

For
Enterprise