I am a positioning consultant, entrepreneur, board member, angel investor and advisor. My expertise is built on 25 years as an executive in a series of 7 successful technology startups and 3 global tech giants. I’ve launched 16 products as an executive. As a consultant I’ve assisted in dozens more.

I am an international keynote speaker on the topics of Positioning, Market Strategy and New Product Introduction. My goal is to help marketers, entrepreneurs and sales teams do a better job of positioning innovative new products so that customers find them obviously awesome. I think the best way for people to learn is from examples, stories and humour so my talks are a mix of those three.

As a consultant I work mainly with B2B tech companies both large and small on making their products easier to understand and love.  My positioning training and workshops are built on a methodology I’ve developed over 20 years of launching and positioning products.

We have enjoyed having April speak at at our events and we will have her speak at more going forward. Her presentations are always among the best received. She is energetic, witty and insightful.

Alexander Norman

Co-founder, TechTO

April’s has an extraordinary ability to synthesize complex marketing topics and distill them into memorable stories with actionable insights — she will captivate your audience.

Sandy Scott

Principal, Mistral Venture Partners

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