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Positioning that helps you stand out and sell more.
I help B2B tech companies hone their positioning and build a sales pitch that boosts revenue.

My goal is to make sure your best-fit prospects intuitively understand and love your products.
I’ve worked with fast-growing companies worldwide, helping them get clarity on exactly how and why they win in the market, and where to focus their marketing and sales efforts. Through my facilitated workshops, I can get your entire team aligned around your best positioning and a killer sales pitch that delivers a consistent, clear story that wins more business.

The Positioning + Sales Pitch Workshop.

This is my flagship workshop designed to help align your executive team around your best positioning, and a sales pitch that accelerates revenue. This is a facilitated three-day workshop where we develop each of the five component pieces of your positioning and translate that positioning into a sales pitch that makes a clear, compelling case for why a prospect should choose you.

This workshop has earned rave reviews from companies ranging from Series A startups to global technology giants. Do you have a smart, opinionated team that just can't agree on why customers choose you? Does your marketing message tell a different story than your sales pitch? Have you spent months trying to develop a clear compelling answer to the question - 'Why pick you over the alternatives?' This workshop is the answer. 

Workshop Pricing:

$65K - $80K

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Need something special?

I've done special sessions with companies, including full or half-day training for marketing and product teams or specialized workshops to solve a particular marketing or sales pitch problem. If you have a specialized request, I'd love to chat about it.
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April's approach helped our leadership team and sales and marketing team align around our differentiated value for the first time - finally moving from a feature focus.
Lindsey Padrino
SVP, Strategy & Business Operations, Skillsoft
As CEO one of the most important jobs is to help articulate your company’s point of view into a compelling story. We went on this journey with April and it transformed our business.
Fredrik Skantze
CEO & Co-Founder, Funnel
CHALLENGE ONE:
Customers are unable to easily understand the unique strengths of your offerings.
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CHALLENGE TWO:
You're frequently losing out to competitors with clearly inferior product offerings.
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CHALLENGE THREE:
Existing customers love your product, but new prospects are reluctant to try it.
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Find out more about how I can help your team strengthen your positioning and transform your sales pitch.
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