Companies call on me to teach them how to position their innovative products in ways that customers intuitively understand.
1 or 2 Day Sessions — Context, Positioning and Helping Customers Understand New Products
Most consultants tell you what you want to hear. April tells you what you never wanted to hear but know is right. Then she helps you become what your customers can’t live without.Sandy Scott
April’s experience and expertise is obvious to anyone who has had the pleasure of working with her. She has a knack for breaking down complex market strategy challenges and finding solutions.Michelle McBain
April is a product positioning expert. She identifies solutions to market strategy problems with ease. Don’t keep banging your head against the wall. April has done it so that you won’t have to.Benjamin Alarie
April’s encyclopedic knowledge of the positioning strategies and tactics of tech companies, and how they frame context for other products, places her amongst the most sought-after talents in marketing today.David McIninch