This is a sample list of recent talks April has given. Each talk is customized to the audience, event themes and location.
Obviously Awesome — How to Take Customers from “What?” to “Wow!”
This talk teaches audiences how context and market positioning can make or break a new innovative product. April outlines a process for building context around a product to ensure that the awesomeness of it is obvious to customers. Using stories and examples from her own experience, April gives audiences actions they can take immediately to help customers understand what you do and why they should care.
New Product, New Thinking — How to Reimagine Your Market to Spark Innovation
Positioning for Advantage — Reaching Your Best Customers in Noisy Crowded Markets
April is a globally recognized expert on Product Positioning. In this talk she outlines the flaws in how Positioning is commonly done in companies and teaches the audience a new methodology for how to position products so that they shine for your best customers. Using examples from both startups and large companies, April teaches the audience what the 3 styles of positioning are, when to use them, and the advantages and risks of each.
April’s speaking fees for keynotes or other in-person events are $10,000 to $25,000 depending on the duration of the talk, and how much preparation and customization is required.
April does customize every talk for the audience and theme of the event. Her fees include a prep call with the conference organizers and she is happy to also include an additional session or mini-workshop at the event. April is happy to participate in event-related promotional activities and additional on-site activities at the event. April charges a flat fee for travel, quoted up front, that includes airfare and incidentals. In rare cases, April does speak for less, if the event or cause is something she believes in. Fill in the contact form and we can discuss if there is a creative way to make it happen.