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OBVIOUSLY AWESOME TEMPLATES

Get the templates referenced in the book,  Obviously Awesome. The set of templates includes:

#1

The Positioning Canvas

a one-page way of capturing the positioning components to share with teams

#2

The Obviously Awesome Positioning Workflow

a reference diagram, showing the steps to the positioning process

#3

The Positioning Canvas

an outline that describes the 3 styles of positioning and when to use each

#4

The Messaging Template

a 12-page template that is intended as a messaging reference document to help ensure that teams are using messaging consistently across marketing and sales tactics and campaigns

#5

The Sales Narrative Template

a 13-slide template used to translate positioning into a “sales narrative”. Intended for B2B companies, this can form the basis of a sales pitch

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