What's the relationship between our company's Vision, Strategy, and Positioning, and how does that impact the way we tell the story of a startup?

Want to improve your product's positioning but not sure where to start? This article is going to give you everything you need to get started including what positioning is, why it matters, and how to improve it.

Great positioning helps prospects understand why our product is different and better than the competition. But we often aren't looking at our competition in the same way our prospects are. Understanding the two key categories of competitors you have to beat is essential to great positioning.

What exactly is positioning? It’s not as well understood as you might think.

Can we really differentiate between storytelling vs positioning?

Positioning a product today is radically different from what it was when the concept was first introduced.

Positioning isn't a new idea, but it is deeply misunderstood. The problem that Positioning was designed to solve hasn’t gone away — it’s gotten exponentially worse. As our markets have become more crowded, the way we tackle positioning needs to change.