April Dunford Podcast Roundup

I’ve been a guest on a lot of great podcasts recently. Here are a handful that folks seem to love the best: I was interviewed on the creatively named How the F*ck podcast where they challenged me to give them a good story. I told them the origin story of Watcom...

An Introduction to Positioning

What exactly is positioning? It’s not as well understood as you might think. If I put a dozen senior marketers in a room together and asked them to define positioning, you are likely to get a dozen different answers. It turns out we still need positioning 101....

The Obviously Awesome Audiobook is Here

When I first released Obviously Awesome about a year ago, I wasn’t really sure that very many people would read it. Positioning isn’t new and when I pitched the idea to publishers, they were skeptical that there was anything new to say about it. I went...

Everything You Know About Positioning Is Wrong

Positioning as a concept has been around since 1969 when it was first introduced by Jack Trout. The idea became mainstream marketing knowledge after Ries and Trout published “Positioning: The Battle for Your Mind” in the early 80’s and marketers have been taught this...

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